Phenomenality by Lucas Jatobá: Staff Pick
Staff pick film, Phenomenality, directed by Lucas Jatobá, follows Ric Friar, a big wave pioneer who “died more times than Jesus” and constantly risked his life to find life.
Jatobá got his start as a creative and art director for the advertising industry, working for some of the most creative advertising agencies in the world, and winning more than 30 international awards including 5 Cannes Lions.
Lucas now works as a Film Director and his short film, Phenomenality, has won several awards including the Audience Award at the DOC LA Festival. Phenomenality was also an Official Selection at Flickerfest International Short Film Festival (an Academy Award and BAFTA qualifying film festival).
Ric Friar’s life sequences more like a feature-length dream: a truly wild concoction of adventures constantly intersecting with equal measures of insanity and bravado. This is the story of a man who drowned… and came back from the dead to sleep with the world’s most iconic supermodel, Twiggy. A big wave pioneer who “died more times than Jesus,” a man who constantly risked his life to find life, to find the edge or reason and overcome it. Like all good movies, there was sex, death, bar brawls, and a heap of shit. Friar literally became the “King of Poo” and made a fortune in the process.
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